Chatbots are taking customer engagement at e-commerce portals to the next level. Phenomenal development in Artificial Intelligence (AI) has added surprising new dimensions to chatbots. This has rendered them more intuitive, interactive and sensitive to visitor needs. Chatbots can improve your profit making quotient in more than one way. This post expresses the advantages you can accrue by deploying chatbots on your site.
1) Drives more conversion by lending authority to your site
Chatbots engage with prospects at a personal level. The higher the intuitive quotient of a bot, the better is its influencing power. All queries that a prospect may have at the back of his mind can be adequately responded by a well-programmed bot. The buying decision would be influenced heavily by the authoritative and informative manner in which the bot handles your on-site prospects. Apps can also add fun experience to the boring shopping and inspire prospects to splurge on your site.
2) Materializes your ad-hoc marketing aspirations
When prospects browse products on your site, you can engage them more productively and drive them to make purchases by catering to their specific tastes. Based on the profile created on your site or by analyzing the browsing pattern, you can capture the whims of the visitor. Your bot must be programmed in a manner that it can align its query response system based on the same. Your specific marketing messages would then be broadcasted to the visitors in a manner customized to their preferences. This would also help in analyzing data patterns, tracking sale trends, and preparing beforehand common questions posted by audiences. If the appearance of the bot enchants the audiences, they would be more eager to share information that you can capitalize on. Bots deployed for controlling live chats should be equipped with emojis so that visitors can express their moods in a proper manner. Every information matters.
3) Streamlines management of inventory
Chatbots are not only effective in engaging prospects; they can also help in streamlining online inventory of your site. The bots can fetch information from the backend server and display in real time if a particular item is available or has run out of stock. As soon as the item stock is replenished, the same would be communicated to the visitors looking for those items. In this fashion, you are relieved of the strain of having to personally keep track of the stock movement.
4) Drive super sales by deriving audience specific insights
Social media advertisement is gradually picking up. It can be further boosted by intelligent chatbots that can enter into conversation with human visitors in live mode and understand their buying temperaments. This information can be capitalized on by placing specific cookies on the devices which the consumers use for browsing the internet. For example, if the visitor is interested in modish apparels, the ad for chic outfits would automatically be displayed on the sites which the target visitor would land. This way sales would be boosted phenomenally without distracting the visitor. Chatbots, particularly those deployed on social platforms like Facebook can be useful in subtly understanding the needs and aspirations of visitors. Visitors, too, feel motivated to share their thoughts with exciting chatbots.
Chatbots can also analyze the words keyed in through them. By picking business relevant words, they would interpret the needs of the users. Correspondingly, the pre-programmed bots would convey the information to the backend server for fetching and displaying specific advertisements. This undoubtedly would turbocharge sales.
5) Reduces overhead expenses and incidental service charges
Businesses struggling to gain a foothold in a stiffly competitive online market needs to be cost-effective. Chatbot application development can help in reducing cost overheads decisively. By deploying pre-programmed bots on your site, you can reduce the number of salaried people in your call canter fleet. These bots can interact with humans like a normal person. They can analyze the contact and browsing histories of visitors and offer them relevant support. In most cases, such queries help in fulfilling the expectations of visitors and drive sales. You need not invest heavily in training your personnel extensively in contemporary techniques. If your company has been interacting with overseas consumers, you need not hire language experts. Linguistic barriers can be effectively surmounted by engaging pre-programmed bots proficient in given language.
New age chatbots are driving sales like never before. Build your e-commerce chatbot now.